EVINIX ACCESSORIES LTD – Short Term Investment

2009 April 12

EVINIX ACCESSORIES LTD

BSE CODE – 532818
PRICE ON 10/04 – 02.40
SECTOR – Fashion Accessories/Apparels
BUY RANGE – - 01.50 – 3.00
52W Low/High – 01.49/18.70

Evinix Accessories (EVINIX) is in the business of designing and manufacturing fashion accessories and garments for exports as well as domestic markets. The company offers products in two categories. Fashion accessories includes caps, hats and bandanas, sports bags, ladies fashion bags, soft travel bags, wallets, leather belts, fashion belts, coin purses, travel kits, gift giveaways, wraps, stoles, scarves and shawls, baby bibs, cribs blanket and beddings. Fashion apparels include kidswear like trousers and tops (denim and non denim) and women`s wear like tops and dresses.

The company also undertakes bulk trading of processed and greigh fabrics. Two plants including a 100% export oriented unit in Faridabad, Haryana have in-house facilities for fabrication, washing and embroidery.

The combined installed capacity for fashion accessories and garments is 2 million pieces. The capacity after ongoing expansion, including the unit at NSEZ, Noida, would be 3,000,000 garments and 3,500,000 accessories.

The major buyer of products in the domestic markets includes Adidas India Marketing, Gokaldas India and Arvind Brands in Bangalore, V & S International Haryana. The company has entered into a licensing and sales agreement for caps and bags in the Gini & Jony brand. Overseas buyers include The GAP USA; Esprit Europe Trading & Product Development, Germany; Next Retail, UK; H & M Hennes & Mauritz, Sweden; Fashion Box Industries, Italy; and Debenhams Retail, UK.

Some of the new international brands on this division’s client list include American Eagle (US), Cecil (Germany), Next (UK), Fun & Basics (Spain), along with domestic brands like Puma and Gant. Evinix has been adding new products and new buyers at a very rapid pace in the Fashion Accessories segment. The company employs more than 700 people in the manufacturing facilities and also has a management and administrative staff of 150 people.

Cut Stores

CUT, a MaBS (Many Brand Store), addresses the young audience between 16 and 35 years, and is a home to 61 global brands (Adidas, Puma, Kappa, 454, Purple Wine, Reebok, Lee, Levi’s, Mercedes Benz, to name a fews). CUT is an acronym for Comfortable, Urban and Trendy. Evinix is setting up CUT stores (averaging 4000-5000 sq feet) in fast urbanizing young Indian towns. Company-owned and company managed, the CUT stores are brand selective and sell merchandise across the entire range of Apparel, Footwear and Accessories for young men and women. Strategically located on the high streets, close to universities and youth hang-outs, the stores boast of truly youthful and high spirited ambience.

Certifications/Awards
Registration by the Fair Trade Organisation, UK, as per international standards set by the international certification body, Fairtrade Labelling Organisation International (FLO).

Worldwide Responsible Apparel Production (WRAP) registration, USA, as a mark of compliance with a growing list of retailer requirements and audits of factories, based upon 12 principles established by WRAP.

Garmenting, knitting and processing operations have been evaluated, approved and certified by Control Union, Switzerland, earlier known as SKAL.

Awarded Silver Trophy, the second highest award in the 100% EOU/EPZ- Made-ups category, for determined marketing and promotional efforts that led to cotton made-ups exports of over Rs. 5 crores (for outstanding export performance in the year 2001-02) by TEXPROCIL, The Cotton Textiles Export Promotion Council, India.

One of the few companies to get a certificate of quality from Flocert, Germany, for maternity wear.

PASS (Perfect Asia Sourcing Services) is a hologram of quality certification. Every product quality-checked through CUT, is fixated with a unique PASS hologram, doubly assuring the authenticity of the quality of the product.

I expect, this scrip will be a multibagger with in few years or after the recession menace. They have all that stuff to make our teens addicted.

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