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P&G has filed a case against Hindustan Unilever’s

2010 March 4

P&G has filed a case in the Calcutta High Court against Hindustan Unilever’s new ad campaign, which openly challenges the superiority of its product Rin over P&G’s Tide

The battle for market share in laundry segment has spread from pricing to other platforms now making it an open war. P&G has filed a case in the Calcutta High Court against Hindustan Unilever’s new ad campaign, which openly challenges the superiority of its product Rin over P&G’s Tide. CNBC-TV18’s Tanvi Shukla delves deeper on this new form of advertising and traces it back to what triggered the issue.

HUL’s new Rin campaign claims in an advertisement that Rin provides more brightness in comparison to Tide Naturals, which is the new product that P&G launched a couple of months ago in the mass segment positioning it against Rin as well as Wheel.

The reason that triggered this campaign is HULs new found aggression to regain market share and arrest the decline in market share that it has seen specifically in the laundry segment. Also, Tide Natural came up with an advertisement a few weeks ago where it claimed it provided whiteness with a special fragrance. HUL subsequently challenged Tide’s claim in the Chennai High Court. On March 1, the court asked P&G to modify the ad since they were not really able to substantiate the claim. A written judgement is still awaited on this matter.

Meanwhile advertising watchdog ASCI has said it has issued a notice to FMCG major HUL asking it to “substantiate” in 15 days its claim in a TV commercial that its washing powder Rin is better than rival P&G’s Tide.

When contacted, HUL denied receiving any notice from ASCI
and said the Rin commercial is in line with advertising code followed by the industry. “The claim is factual, accurate and substantiated as it is based on laboratory tests done through globally accepted protocols in independent third party laboratories,” an HUL spokesperson said.

A P&G spokesperson, on other hand, said, “We are aware of the disparaging advertisement on air against Tide Naturals and have filed a case against the same. The matter is currently being heard in the court and we are not in a position to comment on the outcome.”

In an interview with CNBC-TV18, Shripad Nadkarni, Founder Director, Marketgate consulting and Harish Bijoor, Brand Consultant & CEO, Harish Bijoor Consults Inc spoke on the issue.

Here is a verbatim transcript of the interview. Also watch the accompanying video.

Q: What did you make of this battle between Rin and Tide? Will the consumer of Rin bite?

Bijoor: The consumer out there is a new consumer today and the consumer wants to have some fun and at the end of the day I do believe this kind of in the eye kind of advertising which pokes fun at the other brand or talks about superiority of one brand over the other tends to work, consumers aren’t really concerned about the fact that possibly that was not the done thing and consumer’s love this and to an extent people tend to talk about it a lot, people have never have comment about the detergent dull detergent advertising are going to be talking about detergent advertising all of a sudden that seems to be the objective.

Free Intraday Stock Tips -4th March 2010

2010 March 4

Buy Oriental Bank of Commerce around Rs 291.60-298.30, stop loss Rs 277, book profit at Rs 309.40-327.10

Sell IOC around Rs 312.90-309.90, stop loss Rs 315, cover short at Rs 304.90-296.90

BUY Suzlon Energy Stop Loss 71 Target 82

BUY IndusInd Bank Stop Loss 158 Target 181

Buy Elecon Engineering with a price target of Rs 107 – SKP Securities

2010 March 3

Buy Elecon Engineering with a price target of Rs 107 - SKP Securities“Elecon Engineering Company (Elecon) is a leading manufacturer of industrial gears with the market share of 26%, operating in multiple core industries. It is also one of the largest players in material handling equipments (MHE) in India. Majority of its MHE revenues are derived from buoyant power sector. Elecon is also present in wind turbine segment. It has its state of the art facilities at Vallabh Vidyanagar, Gujarat. At the current market price of Rs 75, the stock is trading at a P/E of 13x, 11x and 8x of FY10E FY11E and FY12E earnings of Rs 5.7, Rs 7.1 and Rs 9.7 respectively. We recommend BUY rating on the stock with a target price of Rs 107/- (43% upside) in 18 months at the P/E of 11x on FY12 earnings of Rs 9.7, “says SKP Securities research report.

Free Intraday Stock Tips – 03.03.2010

2010 March 3

Buy Hindalco around Rs 163.70-167.90, stop loss Rs 162.55, book profit at Rs 173.20-182.60

BUY Indian Hotels Stop Loss 90 Target 104

BUY Unitech Stop Loss 71 Target 81

Buy SAIL with stop loss of Rs 215 for a target of Rs 244

Free Day Trading Stock Tips – 02 March 2010

2010 March 2

Buy Sesa Goa around Rs 379 -394, stop loss Rs 374, book profit at Rs 410-436

Sell Jet Airways around Rs 412.30-406.70, stop loss Rs 416, cover short at Rs 397.50-382.80

BUY Amtek Auto Stop Loss 179 Target 194

BUY Indian Hotels Stop Loss 87 Target 98

Motilal Oswal has downgraded Mphasis to neutral rating with a price target of Rs 710

2010 February 28

“Mphasis 1QFY10 results were in line with expectations, excluding impact of higher than anticipated forex gains on revenue and other income. EBITDA margins were in line with expectations at 26.3% (v/s est. of 26.4%) and profits were flattish, excluding impact of forex gains. The stock quotes at P/E of 13.9x FY10 (YE Oct) and 13.3x FY11 earnings. We downgrade the stock to Neutral, with a target price of Rs 710, based on 14x FY11 earnings. We expect pricing cut from its parent HP and uncertainty on applications pricing going forward to weigh on the stock in the interim. Lower than anticipated pricing declines can provide upsides to our estimates, “says Motilal Oswal research report.

Everest Kanto Cylinder receives orders for the export of CNG cylinders upto $ 5 Mn

2010 February 28

Everest Kanto Cylinder has informed that the company has received orders for the export of CNG cylinders aggregating to about $ 5 million. The execution of these orders is expected to be completed by May, 2010.

Everest Kanto Cylinder receives orders for the export of CNG cylinders upto $ 5 MnEKC International FZE, the wholly owned subsidiary of the company in Dubai has received orders for the supply of CNG cylinders aggregating to about $ 20 million. The execution of these orders has already started and planned to be completed by May, 2010.

EKC Industries (Tianjin) Co. Ltd, the wholly owned subsidiary of the company in China has also received orders aggregating to about $ 2 million for supply of Jumbo cylinders within China marking a breakthrough in the Chinese markets. The execution of these orders has also started and planned to be completed by May, 2010.

Sel Manufacturing subsidiary SEL textiles files DRHP with SEBI for proposed issue of public issue

2010 February 28

SEL Manufacturing Company has informed that SEL Textiles Ltd., a subsidiary of the company proposes a Public Issue of equity shares through 100% book building method in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India.

Sel Manufacturing subsidiary SEL textiles files DRHP with SEBI for proposed issue of public issueSEL Textiles proposes to finance the cost of setting up a new facility for manufacturing of Terry Towels with an installed capacity of 3600 TPA out of the net proceeds of the issue.

ANG Auto transfers Sitarganj unit to its 100% subsidiary

2010 February 28
by admin

ANG Auto has informed that the Board of Directors of the company at its meeting held on February 25, 2010 has discussed and approved the transfer of Sitarganj unit, to a 100% wholly owned subsidiary company of ANG Auto. The Sitarganj plant in Uttrakhand is currently in manufacturing trailers, containers and doing general fabrication and also executing the heavy metal fabrication jobs for BHEL. All these are heavy fabrication jobs for the infrastructure sector and the company sees a lot of opportunities in infrastructure space especially in the power sector.

Since the main area of operations of ANG Auto are Auto Components, which have very different manufacturing processes and market dynamics as compared to heavy metal fabrication, the management thinks it is in the best interests of the company to hive of the heavy fabrication plant into a wholly owned subsidiary. This will give it flexibility to build a new organisation Structure suited to the demands of project based work in the infrastructure space, and gives it the option of roping in a strategic technical/financial partners at a later stage to capitalise on the emerging opportunities in the infrastructure domain.

Buy Allied Digital target Rs 260- Firstcall Research

2010 February 25

Firstcall Research has recommended to buy Allied Digital Services with a target price of Rs 260 in its report dated February 20, 2010.

Buy Allied Digital target Rs 260- Firstcall ResearchAllied Digital Services reported a substantial rise in standalone net profit for the quarter ended December 2009. During the quarter, the profit of the company rose 43.66% to Rs 267.50 million from Rs 186.20 million in the same quarter previous year. Net sales for the quarter for the quarter rose 27.30% to Rs 1,224.20 million, while total income for the quarter rose 28.38% to Rs 1,239.90 million, when compared with the prior year period. At the market price of Rs 220.30, the stock trades at 10.08x and 8.83x for FY10E and FY11E respectively. The topline and bottomline of the company are expected to grow at a CAGR of 22% and 39% respectively over FY08 to FY11E. We recommend a “BUY” in this stock with a target price of Rs 260 for medium to long term,” says Firstcall research report.