Zee News – Edelweiss Securities Stock Tips
by admin on September 28, 2009
Zee News
Reco price: Rs 47
Current market price: Rs 47.05
Target price: NA
Brokerage: Edelweiss Securities
Zee News (ZNL) expects growth in advertising revenues from regional GEC channels. But, revenues from news channels are likely to be flat in Q2 2009-10. Also, increasing adoption of DTH and incremental revenues from analogue are expected to boost subscription revenues.
Till now, ZNL had three strong driver channels – Zee News, Zee Bangla and Zee Marathi. Zee Telugu competes closely with Eenadu and Maa Telugu for the second spot in viewership. Zee UP, launched in April 2009, too is performing well. Zee Kannada is also close to breaking even. Zee Business is likely to benefit from the strong IPO advertising pipeline. Going forward, Zee Telugu, Zee Kannada and Zee Business channels are to become other growth drivers for ZNL.
Unlike its competitor Star Jolsha, which is resorting to disruptive programming, Zee Bangla has continued with its strategy of gaining sticky viewership through low cost programming, which is likely to be a more sustainable strategy.
It has multiple drivers—strong bouquet of news and regional channels, improving viewer-ship, likely overall improvement in advertising industry from H2 2009-10, successful new shows, and strong management in place. The company is expected to benefit from likely revival in advertising spends in H2 2009-10.
Zee News
Reco price: Rs 47
Current market price: Rs 47.05
Target price: NA
Brokerage: Edelweiss Securities
Zee News (ZNL) expects growth in advertising revenues from regional GEC channels. But, revenues from news channels are likely to be flat in Q2 2009-10. Also, increasing adoption of DTH and incremental revenues from analogue are expected to boost subscription revenues.
Till now, ZNL had three strong driver channels – Zee News, Zee Bangla and Zee Marathi. Zee Telugu competes closely with Eenadu and Maa Telugu for the second spot in viewership. Zee UP, launched in April 2009, too is performing well. Zee Kannada is also close to breaking even. Zee Business is likely to benefit from the strong IPO advertising pipeline. Going forward, Zee Telugu, Zee Kannada and Zee Business channels are to become other growth drivers for ZNL.
Unlike its competitor Star Jolsha, which is resorting to disruptive programming, Zee Bangla has continued with its strategy of gaining sticky viewership through low cost programming, which is likely to be a more sustainable strategy.
It has multiple drivers—strong bouquet of news and regional channels, improving viewer-ship, likely overall improvement in advertising industry from H2 2009-10, successful new shows, and strong management in place. The company is expected to benefit from likely revival in advertising spends in H2 2009-10.
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